Apple
AT&T Brand integration with semi annual iconic launch campaign’s
iPhone 12 Launch
Apple provided assets for iPhone series, we then cut images and provide (deliverables) to dev then live text is integrated for our responsive site. There were many challenges as Apple was providing non vector based assets which we needed proper vector to go bigger for our AEM platform.
Airpods Pro
Apple assets integrated into fully responsive landing pages (component based) Desktop / Tablet / Mobile
Apple Launch Iconic support (bi-annual)
Product pages, iPhone/ iPad categories; Apple provided creative, however our responsive site did not allow lift and shift, cutting images and rebuilding each product page was a necessary handoff to dev for live text integration for AEM responsive site. This became too time consuming and we re-aligned with Apple as they were providing non static images, I needed smart objects to go bigger for our AEM platform. Ultimately they now provide HTML code to dev CI team for river pages, while I was running point on each launch, we made first to market. This set the standard for all other telecomm.
Mobile first methodology
Samsung
Galaxy Note20 5G Ultra
Galaxy Z Flip - Launch
AT&T TV National Launch (Art Direction, Design, Conceptual)
Product retouching
AT&T TV Launch Components
Art Direction and Collaboration with Designer - following national campaign guidelines
Dune Premiere
Collaborating with HBO MAX for Premiers
Desktop / mobile
For Kobe…
AT&T National campaign, Leadership embraced my “In memorium” concept
