Experienced Digital Designer/Art Director Creative Leader in Brand Design, Advertising & Photo Retouching

I’m a seasoned Digital UX Art Director with over two decades of experience in creative direction, UX/UI design, digital branding, and visual storytelling across both agency and corporate environments. My expertise spans eCommerce design, responsive web design, mobile-first UX strategy, and high-impact advertising campaigns for global brands and celebrity clients.

My design journey began in 1993 as a traditional photo retoucher, trained hands-on in a professional photography studio where I mastered image enhancement, photo restoration, and color correction. That foundation evolved into a dynamic career in digital design, working with top-tier advertising agencies and contributing to campaigns for iconic names like Apple, AT&T, and fashion figures such as Dita Von Teese and Ashley Graham.

I bring a sharp eye for detail, a deep understanding of user experience, and a passion for creating visually compelling, brand-aligned digital assets. Whether leading cross-functional creative teams or collaborating with stakeholders, I deliver design solutions that are both beautiful and performance-driven.

On a more personal level I enjoy fine Swiss movements of the calibre 16 Carrera or Daytona Oyster perpetual. Shooting my Cannon Mark III paired with a Sigma 50mm 1.4 lens. Perhaps modifying my vehicle as an auto enthusiast.